About Us

Brinn Talbot is Founder + Principal of SWITCHBACK PR + MARKETING and from the moment she set foot in the world

 of communications and marketing, 

she has been a beacon of inspiration,

 a conductor of creativity, and a transparent communicator. 

Her background paints the picture.

At the start of her career, Brinn was entrusted with the public relations efforts of high-profile clients, such as Jamba Juice, Kenneth Cole, American Eagle Outfitters, and Boston Properties' Embarcadero Center.   This experience honed her storytelling talent and solidified her industry reputation.

Brinn’s passion for her work led

 her to establish  Switchback PR + Marketing in Truckee, California

 with an emphasis on lifestyle clients and working with projects she and her team were passionate about. 

Over the course of 25+ years, she spearheaded the company’s business growth, balancing multiple channels to create award-winning branding and public relations for eager entrepreneurs to the most distinguished clientele. The pinnacle of this chapter was the creation of Downtown Truckee’s

 Annual Wine, Walk, and Shop event, 

a testament to her creativity and business acumen.

Following her love of the great outdoors, Brinn advanced her expertise in crisis communication. Understanding ‘what could go wrong,’ she worked tirelessly assessing and producing

crisis plans for adventure clients like Ruby Mountain Helicopter Skiing, Squaw Valley (now Palisades), Sugar Bowl, and homeowners’ Associations including Tahoe Donner, one of the largest homeowner associations in North America. Combining

 experience with empathy, Brinn created crystal-clear protocols  to help  clients close the gap between ‘feeling ready’ and‘being ready.’  

While competent in crisis communications and a champion of challenge, Brinn never lets negativity disrupt her quick-witted, fun-loving, and opportunistic personality.

 “I like to win and have always been driven to succeed. 

At SWITCHBACK PR + MARKETING, we deeply value and respect each opportunity to achieve our client’s goals and dreams.”

Be it business or pleasure, Brinn defines “rock star.” If money were not an object, Brinn would continue to travel the world to experience her passion for travel and is a shameless “foodie” who also enjoys music from rock to Bach 

and everything in between. 

She is also an animal lover from birth. Brinn and her family raise and ride horses in between raising a farm full of “furry family members.” Brinn is proud to raise two daughters: Sophia competes in college-level rodeo, and Katarina 

is an avid violinist.

At the end of the day, Brinn embraces every moment to share her unrelenting drive for greatness to help her daughters, clients, and community succeed for all the right reasons.

Peter  is Vice President, Media Relations for SWITCHBACK PR + MARKETING and has 25+ years of experience in marketing, 

public relations, and media strategy. 

He was the global head of communications and public relations

 for publishing house, Houghton Mifflin Harcourt in Boston, handling one of the largest mergers 

in publishing history. 

He also was a senior member of several PR and advertising agencies on both coasts. Before joining the world of PR, Peter was a TV reporter and producer

 at several affiliate stations (ABC, NBC, FOX) in Boston and San Francisco and spent three years as a senior 

leader with Bain & Company’s 

luxury consumer and emerging technology practices in the U.S. and abroad,  He has worked with numerous non-profits focusing on PR. 

Peter is a tried-and-true media 

relations strategist and lives for matching his client’s best stories 

with very targeted media contacts 

that he has spent over 20 years developing. If you are a reporter 

or editor, you know the pitch he 

shares is one you are going to want 

to read and do a feature on.  

He is also a senior advisor to a global venture capital firm based in San Francisco and works remotely 

between Boston, Maine and Palm Beach, Florida.

He graduated from Providence 

College (RI) with a major in Marketing/Political Science and is always bettering himself  by taking graduate courses including at 

Stanford and at NYU focusing on marketing, communications, and business analytics.